Corporate Talk - Green anxiety: how Generation Z sees the future?
2025. March 2. 14:35
Corporate Talk back soon! The guests of this semester's first Corporate Talk event will be Viola Végh (MOL Group, Insight Lead Expert), Ambrus Halász (MOL Group, Head of Communications), Nóra Szabó (Mastercard, Central European ESG Lead) and Anna Flóra Rácz (Mastercard, Senior Marketing Specialist).
What is Corporate Talk?
The CoRe lab Corporate Talk was created to bring to the fore, with the help of our partners, the CoRe lab's research centre for consumer behaviour research, to bring current professional topics related to market research that can provide new and relevant information to the public and the profession.
The event consists of a staff member(s) from the CoRe lab talking to invited guests about pre-agreed topics in front of an audience. The main target groups of the event are students and staff of the PTE KTK, as well as people interested in market research, professionals working specifically in the field of market research, and the general public.
The topic of the talk
The discussion will focus on the climate crisis of Generation Z and its research, which is a collaboration between Mastercard and MOL Group. With a special focus on how qualitative methods can support corporate and social strategies. The discussion will show how to gain a deeper understanding of young people's feelings about the future and the climate crisis, and how these insights can be used to shape longer-term communications and strategic goals.
When?
Date: 6th May 2025 (Tuesday) 9:30 am
Location: University of Pécs, Faculty of Economics (7622 Pécs, Rákóczi út 80.) Room B323/1.
The discussion will be available in person and online!
Registration
The event is free to attend, but registration is required!
You can join the online discussion using MS Teams, a link to which will be sent to registrants via email before the broadcast!