Blog

In the following blog post, we summarise what you need to know about omnichannel in our country, together with the Omnichannel Research Group.

There is a growing professional interest in omnichannel marketing and commerce, but little information is available on the practical implementation of..

Thanks to the widespread adoption of digitalisation and the emergence of the crown virus, the number of online purchases has increased significantly..

The pandemic emergency has been a major headache in recent times, not only for larger but also for smaller businesses.

1ST OMNICHANNEL DAY ABOUT THE CONSUMER JOURNEY IN AN OMNICHANNEL ENVIRONMENT 13 May 2022, Pécs, Hungary (hybrid event, available also on MS Teams)..

At the end of 2020, our research team published the Marketing Research 2.0 book, the introductory chapter of which is about the factors and trends..

A lot has changed by the pandemic. Home office, online meetings and holidays from the armchair, or even the rise of Netflix. The media mix is..

How has the pandemic changed the demand and supply in tourism? Lock down, food home delivery, sustainability, vaccine passport. How is the sector..