Professor Gábor Rekettye Receives an Award of Excellence
2026. September 4. 11:49
The book Pricing for Strategic Managers, written by Professor Gábor Rekettye and his co-authors, has received this year’s Award of Excellence in the professional book category from the Marketing Science Subcommittee of the Hungarian Academy of Sciences’ Committee on Business and Management Sciences.
The book connects pricing theory with practical application, with particular attention to the challenges of today’s business environment. It demonstrates how post-COVID-19 changes, global inflation and regional conflicts have elevated the strategic importance of pricing, while digitalisation and artificial intelligence bring both new tools and challenges to price setting.
Through up-to-date practical examples, the book supports a deeper understanding of pricing decisions. Alongside its theoretical foundations, it also offers managers applicable tips and methods.
We warmly congratulate Professor Rekettye on this award and wish him continued success!