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2021 – TOURISM 4.0: RESILIENCE, ADAPTATION, RECOVERY & RESTART

IVth INTERNATIONAL TOURISM MARKETING CONFERENCE

Tourism 4.0: Resilience, Adaptation, Recovery & restart


Conference call

Hungary, Pécs, 5th November, 2021

 

Dear Colleagues!

 

The Department of Marketing and Tourism of the Faculty of Business and Economics of the University of Pécs announces the 4th International Tourism Marketing Conference 2021.

It is an important aim of the conference to provide a space for inspiring and constructive discourse and to strengthen the relationship between research, education and practitioners. We hope we have aroused your interest and that you will honour the conference with your presence and your thoughts.

In our fourth edition of the conference, we are also keen to strengthen our international presence, and we are pleased to announce that Prof. Dr. Greg Richards (Tilburg School of Social and Behavioral Sciences, Department of Leisure Studies), an internationally renowned researcher and leading expert on creative tourism, has accepted our invitation to give a plenary lecture.

 

With best regards,

On behalf of the Organising Committee,

Dr. Zoltán Kaposi, Institute Director, Professor, University of Pécs, Faculty of Economics, Institute of Marketing and Tourism

Dr. János Csapó, Associate Professor, Co-Chair of the Scientific Committee

Dr. Mária Törőcsik, Professor, Initiator of the conference and Co-Chair of the Scientific Committee

 

Date of the conference: 5th November, 2021

Venue: University of Pécs, Faculty of Business and Economics (7622 Pécs, Rákóczi út/street 80.)

Sessions of the fourth edition of the conference:

1. Communities and networks in tourism (announced in Hungarian but in case of adequate number of international presenters, it can be organised in English as well)

2. Consumer decisions after the pandemic (announced in Hungarian but in case of adequate number of international presenters, it can be organised in English as well)

3. Business decisions after the pandemic (announced in Hungarian but in case of adequate number of international presenters, it can be organised in English as well)

4. Tourism and hospitality of the future (announced in Hungarian but in case of adequate number of international presenters, it can be organised in English as well)

5 Crises in tourism - winners and losers - resilience in destinations (announced in Hungarian but in case of adequate number of international presenters, it can be organised in English as well)

6. New target groups, new needs (announced in Hungarian but in case of adequate number of international presenters, it can be organised in English as well)

7. Sustainable and responsible tourism (announced in Hungarian but in case of adequate number of international presenters, it can be organised in English as well)

8. Wine and gastronomy tourism (announced in Hungarian but in case of adequate number of international presenters, it can be organised in English as well)

9. Local products, the importance of locality (announced in Hungarian but in case of adequate number of international presenters, it can be organised in English as well)

10. Key drivers of competitiveness in the tourism industry (depending on the number of applications, the English-language session will be divided into sub-sections)

 

AVAILABILITIES

University of Pécs Faculty of Economics – Institute of Marketing and Tourism

7622 Pécs, Rákóczi út/street 80.

contact person: Gabriella Varga, Szabina Végi

turizmusmarketing2021 [at] ktk.pte.hu