BSc Business Administration and Management

The Business Administration bachelor program is accredited by EFMD Global, a leading international organization of business schools. This provides unique recognition to all graduates. Your EFMD accredited bachelor degree is recognized all over the World, and can open doors to you to the biggest companies worldwide.

This program is designed for students who are interested in business studies and want to pursue a business career. The program is conducted in an innovative way, including not only lectures but also case studies, practical tasks and teamwork as well. The program has a sizeable number of guest lecturers from Europe and the United States.  By carefully selecting the optional modules students may acquire a better overall knowledge of a chosen field such as marketing, management or finance. The aim of the program is not simply to teach economics, but, more importantly, to prepare students for the 21st-century challenges of the business world and the global market. 

The aims and objectives of the Programme are that on completion students should have:

• a solid foundation in business disciplines, and knowledge of the appropriate concepts to be used as tools of analysis for business situations;
• a thorough understanding of the business environment, of business functions and of the processes appropriate to business operations;
• analytical, planning and operating skills which can be applied to complex, business situations;
• subject expertise and functional specialism; and
• a learning experience through the three years of the course which encourages the development of personal qualities and skills appropriate to, and sought after, by the business world.

Programme structure & student handbook > 

Arrival: last week of August

Orientation day: First week of September

Academic calendar for full time students >

Specializations

People Management

Ready to become the professional who understands what truly motivates teams and builds thriving workplace cultures? The „People Management” specialization uses international HR projects and career development practices to equip you with the tools to plan and grow human capital within any organization. 

Handbook

Data Analysis

If you love uncovering patterns in numbers and want business decisions grounded in evidence, the „Data Analysis” specialization is your path. Through various analysis and visualization techniques, you will learn how raw data becomes a genuine strategic advantage.

Handbook

Supply Chain Management

Behind every global trade route and logistics network stands a skilled professional who plans, optimizes, and solves problems in real time. The Supply Chain Management specialization, built on integrated process thinking and simulation practice, prepares you to design and orchestrate fast, resilient logistics processes.

Handbook

Finance and Value Chain Creation

True financial masterminds architect future profitability. In the „Finance and Value Chain Creation” specialization, you will discover the deeper mechanisms of value generation, using intelligent investment strategies and sustainable financial models to secure long-term corporate growth.

Handbook

Digital Marketing

Attention is the scarcest resource in the digital space, and brands are constantly aiming at capturing it. The „Digital Marketing” specialization teaches you to seamlessly blend bold creativity with precise data, helping you with cutting-edge online strategies to not just follow, but actively shape the latest consumer trends.

Handbook

Double degree programmes

In accordance with the agreement made between Faculty of Business and Economics of the University of Pécs (UP FBE) and l’Ecole Supérieure pour le Développment Economique et Social (hereinafter: ESDES) School of Management, Université Catholique de Lyon, students studying at the University of Pécs can also acquire a BSc and/or MSc degree from the partner university, in addition to their Hungarian certificate.

In this partnership, both institutions open their EFMD accredited programmes for students. Thus, all participants will not only have two degrees but also at least one from an internationally recognized programme.

ESDES LYON

Our other dual degree programme is the result of a partnership with Groupe Kedge Business School Bordeaux (Kedge), which enables students enrolled in the BSc in Business Administration and Management programme of the University of Pécs to obtain a BSc degree from the partner university in addition to their Hungarian certificate.

Kedge Business School

Compulsory international experience

Introduction of compulsory international experience for lecturers and students