MSc International Economy and Business

Aim of the programme

The aim of the Master's programme in International Economics and Business is to train economists who are capable of conducting complex economic analyses, decision-making, and strategic planning in a global environment with comprehensive knowledge of international economics, business, and methodology. Students acquire the theoretical and practical foundations of international economic processes, European integration, the operation of foreign trade and financial systems, and modern quantitative and qualitative analytical methods. The training prepares them to take on managerial and expert roles in international companies, governmental and international organizations, financial institutions, and research and development projects. Graduates are also suitable to continue their studies in doctoral training.

Who should attend?

The program is an ideal choice for all those who:

• would like to understand and analyse global economic processes and their impact on the operation of companies and national economies;
• are interested in European integration, international economic policy and foreign trade systems;
• would like to acquire high-level methodological knowledge (statistics, econometrics, modelling) and apply it to solve complex problems;
• aim to design and implement international business strategies, taking into account geopolitical, cultural and sustainability aspects;
• wish to work in a multicultural environment and it is important for them to develop negotiation and business communication skills in at least two foreign languages;
• plan to pursue a long-term career as a researcher, analyst or manager in the field of international economics and business.

Why the Faculty of Business and Economics of the University of Pécs?

The Faculty of Business and Economics of the University of Pécs provides students with the latest scientific and professional knowledge with an internationally recognized teaching staff, modern curriculum and a practice-oriented approach. The programme:

• offers an interdisciplinary approach, combining approaches from economics, business, and social sciences;
• provides a strong methodological foundation in quantitative and qualitative research techniques;
• provides opportunities for international mobility and internships;
• develops strategic thinking, problem-solving skills and leadership skills;
• pays special attention to sustainability, social responsibility and ethical business conduct.

Career opportunities

Graduates are offered a wide range of career paths:

• positions of economic analyst, strategic planner or project manager at international companies and multinational companies;
• at government and international organizations, expert tasks in economic policy, development policy and foreign trade;
• international financial analyst and advisory roles in financial institutions, banks and investment companies;
• economic analyst and research positions in research institutes and think tanks;
• further education in doctoral training, building a scientific career.

Programme details

Sample curriculum

B2 moduls

Accessible and Inclusive Tourism

Agricultural Marketing and Market Access

Corporate Entrepreneurship

Diversity and Inclusion in Global Organizations

Entrepreneurship and Business Planning in Agribusiness

ESG in Corporate Practice

EU Cohesion Policy and Structural Funds

Financial Management for Agribusiness

Fundamentals of Agribusiness Management

Innovation and Technology in Agribusiness

Innovation Management and IP Law

Intercultural Communication and Negotiation

Introduction to the EU Common Agricultural Policy (CAP)

Legal, Institutional Framework of the EU, Employment Law of the EU

Marketing Analysis and Planning

Organizational Culture and Change

Programming and Implementation of EU Projects

Project management

Project Planning and Management for Rural Development

Regional Development and Community Engagement

Regional Economics

Responsible Tourism Marketing

Responsible Tourism Planning and Policy

Rural Development Policies and Funding Mechanisms

Smart Tourism, Smart Destinations

Stakeholder and Investor Management

Startup Lab

Strategic Human Resource Management

Sustainability Data Analysis

Sustainability Reporting

Sustainable Agriculture and Environmental Management

Sustainable Business Simulation

Sustainable Tourism Management

Talent Development and Retention

C moduls

Business Analysis and Valuation

Circular Economy

SME Innovation and Competitiveness in Global Markets

Social and Economic Statistical Analysis

Specialization opportunities

In the third semester of the training, students can choose from specialization directions. If the student does not wish to choose a specialization, he or she can freely take any of the B2 modul subjects included in the curriculum. If the student wishes to specialize, the following specializations are available to him/her, the completion of which requires the completion of the B2 module subjects listed there.

Regional Development Specialist

The specialization focuses on the economic, social, and institutional dimensions of regional development. It aims to provide students with a solid understanding of regional economic processes, development policies, and the role of local stakeholders in fostering territorial growth. Emphasis is placed on strengthening analytical and project management skills that support the design and implementation of regional development strategies.

Through multidisciplinary perspectives—including economics, community engagement, rural markets, and responsible tourism—students gain practical tools to address regional disparities and promote sustainable development. The specialization prepares graduates for roles in regional development agencies, public administration, consultancy, and international development organizations.

• Regional Economics
• Regional Development and Community Engagement
• Project management
• Agricultural Marketing and Market Access
• Responsible tourism planning and policy

Agricultural Economics and Management - Joint Master Education Program In Agricultural Economics and Management between Shenyang Agricultural University and University of Pécs

EU Fund and Project Management Specialist

The specialization focuses on the introduction of the regional, cohesion and structural policies of the European Union, on the introduction of the financial, legal and institutional background of these policies. Special emphasis is placed on developing the project generation and management skills and knowledge of the participants in order to provide a strong basis for successful EU subsidy absorption capabilities after the EU accession Montenegro.

• EU Cohesion Policy and Structural Funds
• Project management
• Programming and Implementation of EU Projects
• Regional Economics
• Legal, Institutional Framework of the EU, Employment Law of the EU

Common Agricultural Policy and Rural Development Specialist

The specialization focuses on the European Union's Common Agricultural Policy (CAP) and rural development strategies, with a special focus on the opportunities related to EU integration in the Western Balkans. The aim of the specialization is to provide students with an understanding of the operation of the CAP, its financing mechanisms, and to be able to plan and manage rural development projects.

• Introduction to the EU Common Agricultural Policy (CAP)
• Rural Development Policies and Funding Mechanisms
• Sustainable Agriculture and Environmental Management
• Project Planning and Management for Rural Development
• Regional Development and Community Engagement - 6 credits

Agri Business Development Specialist

The specialization focuses on the development of agricultural enterprises and modern agribusiness management and aims to prepare agricultural entrepreneurs and professionals in the Western Balkans for global and regional market needs. The specialization focuses on the development of entrepreneurial skills, market access and technological innovations.

• Fundamentals of Agribusiness Management
• Agricultural Marketing and Market Access
• Innovation and Technology in Agribusiness
• Financial Management for Agribusiness
• Entrepreneurship and Business Planning in Agribusiness

ESG and Sustainability Specialist

The specialization focuses on the integration of Environmental, Social, and Governance (ESG) aspects into corporate strategy and decision-making. It aims to equip students with the knowledge and analytical skills necessary to assess sustainability performance, manage diverse stakeholder and investor expectations, and apply practical tools for sustainability reporting and data-driven decision support. Through case studies, simulations, and hands-on assignments, students will gain an in-depth understanding of how ESG considerations contribute to long-term business competitiveness and value creation.

• ESG in Corporate Practice
• Sustainability Data Analysis
• Sustainable Business Simulation
• Stakeholder and Investor Management
• Sustainability Reporting

Sustainable and Accessible Tourism Specialist

The Sustainable and Accessible Tourism Specialist specialization is designed for future professionals seeking to shape sustainable and responsible tourism practices in a global and regional context. This specialisation focuses on the strategic, social, and environmental dimensions of tourism development, equipping students with the skills to design, implement, and manage tourism initiatives that balance economic growth with cultural and ecological responsibility.

Through a combination of theoretical foundations and practical applications, students will explore smart tourism solutions, inclusive and accessible travel, destination management, tourism marketing, and policymaking with responsibility and sustainability at its core. This specialization prepares students for impactful careers in tourism consultancy, destination management organizations (DMOs), international development agencies, or public-sector planning.

• Sustainable tourism management
• Responsible tourism planning and policy
• Accessible and inclusive tourism
• Responsible tourism marketing
• Smart tourism, smart destinations

Entrepreneurship and Innovation

The Entrepreneurship and Innovation specialization is designed for students who want to develop entrepreneurial skills and innovation capabilities in a flexible, fully online learning environment. The program empowers participants to identify opportunities, create new ventures, and foster innovation within established organizations—without geographical or time constraints. Through a blend of interactive online learning, virtual teamwork, and digital collaboration platforms, students learn how to turn challenges into entrepreneurial opportunities using approaches such as design thinking, lean startup, and business model innovation.

• Corporate Entrepreneurship
• Project Management
• Innovation Management and IP Law
• Startup Lab
• Marketing Analysis and Planning

HR Development and Intercultural Co-operation Specialist

• Strategic Human Resource Management
• Intercultural Communication and Negotiation
• Talent Development and Retention
• Organizational Culture and Change
• Diversity and Inclusion in Global Organizations