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The pandemic emergency has been a major headache in recent times, not only for larger but also for smaller businesses.

1ST OMNICHANNEL DAY ABOUT THE CONSUMER JOURNEY IN AN OMNICHANNEL ENVIRONMENT 13 May 2022, Pécs, Hungary (hybrid event, available also on MS Teams)..

At the end of 2020, our research team published the Marketing Research 2.0 book, the introductory chapter of which is about the factors and trends..

A lot has changed by the pandemic. Home office, online meetings and holidays from the armchair, or even the rise of Netflix. The media mix is..

How has the pandemic changed the demand and supply in tourism? Lock down, food home delivery, sustainability, vaccine passport. How is the sector..

It is an interesting question about a very specific market. Experts from Philip Morris Hungary Ltd. share their experiences at the third Corporate..

On April 21, 2021, we hosted our first online webinar of the year, where our host, Szabolcs Tóth, regional marketing director of Terrán Ltd., welcomed..

At the end of 2020, the CoRe lab researchers published online a book entitled Marketing Research 2.0, which helps students in the advanced marketing..