Blog

In the spring semester, the focus will be on market research and our partners during the Corporate Talk event series!

As soon as we decided to organise a professional day, I knew that I would enjoy every minute of it and I was very confident that others would feel the..

Neuromarketing tools, such as the eye tracking, are playing an increasingly important role in consumer behaviour research. In recent years, interest..

Advances in technology will continue to have a significant impact on changes in retailing, but there are also signs that digital touchpoints are..

In the following blog post, we summarise what you need to know about omnichannel in our country, together with the Omnichannel Research Group.

There is a growing professional interest in omnichannel marketing and commerce, but little information is available on the practical implementation of..

Thanks to the widespread adoption of digitalisation and the emergence of the crown virus, the number of online purchases has increased significantly..

The pandemic emergency has been a major headache in recent times, not only for larger but also for smaller businesses.