About Us

At the CoRe lab Consumer Behaviour Research Centre within the Center of Applied Learning (CAL), we are proud of the innovative approach we take in our work and education as well. Recognizing the importance of mechanical observation methods, the Center's profile has been developed by focusing on eye-tracking methodology.

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OUR EVENTS

Methods

fogyasztói magatartás

Consumer behaviour research

Thanks to our researchers' many years of market experience, we apply traditional marketing research methods to high standards, whether quantitative or qualitative.

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innovatív módszerek

Innovative methods

At the CoRe lab, we focus on the application of innovative marketing research methods, as our aim is to apply these methods in the research process, in addition to or alongside the use of conventional methods, to effectively help answer a research question.

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Eye Tracking

Eye Tracking

The eye camera is an emerging tool in the study of consumer behaviour, opening up a new dimension for researchers to understand unconscious behaviour.

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Blog

Our annual report for the 2024/2025 academic year has been published

the CoRe lab 2024/2025 annual report.

MOL x Mastercard - Corporate Talk summary

Our guests at the spring semester Corporate Talk event were Viola Végh ( MOL Group, Insight Lead Expert), Ambrus Halász ( MOL Group, Communication..

Call for the 4th Omnichannel Day

CALL FOR THE 4th Omnichannel Day about mobile technology, mobile apps, and augmented reality (AR) – key drivers of today’s seamless customer..

Corporate Talk - Green anxiety: how Generation Z sees the future?

Corporate Talk back soon! The guests of this semester's first Corporate Talk event will be Viola Végh (MOL Group, Insight Lead Expert), Ambrus Halász..
Further news

Projects/References

Portfolio research projects

In collaboration with Portfolio, we have conducted several research projects on the following topics:

  • Willingness to take out personal loans

  • Attitudes toward student bank accounts

  • Retirement and savings-oriented insurance

  • Willingness to use housing savings schemes

  • Surveys on home insurance

Acceptance of Self-Checkout Systems Among the Hungarian Population

In a collaborative project between the CoRe lab and Laurel, we explored Hungarian shoppers' opinions regarding self-checkout systems.

Customer Satisfaction Survey

Satisfaction Assessment for Veterinary Pharmacy Services...

PTE Website Research

The aim of this research was to explore development opportunities for the central website of the University of Pécs (PTE), identify potential shortcomings, and propose necessary improvements.

LEAD – Women in Leadership Research

The LEAD research examined the situation and experiences of women in leadership positions.

Small Alcoholic Beverage Research

Our study centered on consumers of small-sized alcoholic beverages and their consumption habits.

Flyer research

This project examined the effectiveness of flyers, with a particular focus on identifying customer preferences and expectations regarding short, targeted communication materials.

Christmas research 2.0

As the year draws to a close, the latest research by the CoRe lab and Ipsos Zrt. examines consumers' attitudes towards Christmas advertising and their holiday preparation habits.
More projects

Our Partners

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