About Us
At the CoRe lab Consumer Behaviour Research Centre within the Center of Applied Learning (CAL), we are proud of the innovative approach we take in our work and education as well. Recognizing the importance of mechanical observation methods, the Center's profile has been developed by focusing on eye-tracking methodology.
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Methods
Behavioral and experimental economics
Our experiments ensure the anonymous collection of participants’ responses in a controlled environment — ranging from simple questionnaire-based data gathering to the execution of complex interactions grounded in game theory.
Consumer behaviour research
Thanks to our researchers' many years of market experience, we apply traditional marketing research methods to high standards, whether quantitative or qualitative.
Innovative methods
At the CoRe lab, we focus on the application of innovative marketing research methods, as our aim is to apply these methods in the research process, in addition to or alongside the use of conventional methods, to effectively help answer a research question.
Eye Tracking
The eye camera is an emerging tool in the study of consumer behaviour, opening up a new dimension for researchers to understand unconscious behaviour.
Projects/References
Christmas research 2.0
As the year draws to a close, the latest research by the CoRe lab and Ipsos Zrt. examines consumers' attitudes towards Christmas advertising and their holiday preparation habits.
Our Partners
