Régis Y. Chenavaz előadásai a Karon (2.)

Vendégünk lesz Régis Y. Chenavaz, a Marseille-i Kedge Business School kutatója, akit az alábbi két programon hallgathatunk meg:

Márc. 7. (csüt.) 10.00-11.00, B212: Research projects at KEDGE Business School

Authors:

Régis Y. Chenavaz, Kedge Business School, Marseille, France,

Stanko Dimitrov, University of Waterloo, Waterloo, Canada,

Frank Figge, Kedge Business School, Marseille, France,

Abstract:
It is known that an eco-efficiency strategy, which save ressources in the production process, may be offset by a rebound effect; it may even backfire. Less known are the exact conditions under which eco-efficiency rebounds or backfires. This article fills the gap by providing an analytical model of the rebound and backfire effects. We propose an optimal control framework of dynamic pricing and eco-efficiency investment, for which eco-efficiency reduces the unit production cost and boosts the demand of green consumers. Results, which hold with general demand formulations, examine the analytic conditions for the rebound and backfire effects.
They also highlight the possibility of a reverse rebound effect. Such results pave the way to sounder green economic strategies.

Keywords: Rebound effect, backfire effect, eco-efficiency, dynamic pricing, green economics, optimal control