2022. April 25. 21:44
Are you interested in the reactions and unconscious behaviour of consumers? Then you should attend our lecture.
See through the eyes of the consumer!
The interactive presentation will answer the question of what research methods are beyond the questionnaire, i.e. how we can investigate customers and customer decision-making using innovative methods. The presentation will focus on the application of the eye camera research method in customer research, of course showing meanwhile real, recent examples and demonstrating how the tool works.