Human-Centred Leadership and Change Management in the Era of Artificial Intelligence

Conference language: Hungarian and English
Participation is possible onsite or online.
Programme
Important deadlines
Registration deadline: 31 March 2026
Payment deadline: 25 April 2026
Registration form for presenters
Registration form for non-presenting participants
Conference fee
Personal participation: EUR 105 / HUF 40,000
Online participation: EUR 65 / HUF 25,000
Participation in the professional programme is free of charge for academic staff and PhD students of the Faculty of Business and Economics University of Pécs; however, prior registration is required.
Honouring the intellectual legacy of Professor Dr Ferenc Farkas (1949–2016), the conference provides a professional forum for meeting, dialogue and joint thinking, fostering collaboration between universities and corporate partners. Building on his scholarly work, we invite presenters to submit contributions in the following thematic areas:
Accepted abstracts will be published in the conference’s electronic abstract proceedings.
Selected high-quality conference presentations will be offered the opportunity to be published in the special conference issue of the Hungarian Category B journal Marketing & Management, following a double-blind peer review. In addition, authors of outstanding papers will be encouraged to submit their manuscripts to the conference’s partner journals.
Parking information
Participants are provided with free parking at the University of Pécs, University Library and Knowledge Centre (7622 Pécs, Universitas u. 2/a.), which is approximately an 8–10 minute walk from the conference venue. In addition, parking is available in the surrounding streets for a fee.
For inquiries, please contact us at: ffisc [at] ktk.pte.hu
Please forward the call to colleagues and partners who may be interested.
Sincerely,
Dr Ákos Jarjabka
Associate Professor, Department Head
Department of Leadership and Organisational Sciences
Faculty of Business and Economics
University of Pécs
Dr Zsófia Ásványi
Associate Professor, Conference Chair
Department of Leadership and Organisational Sciences
Faculty of Business and Economics
University of Pécs